Client: Jay Paul Company
Location: San Francisco
Goal: Creating important assets for renderings & website
The Challenge:
Multiple elevations and times of day up to 800’ AG
- Jay Paul Company was planning a luxury residential tower at 181 Fremont in San Francisco
- Positioning necessitated views from multiple elevations and times of day up to 800’ AGL
- Heller Manus architects and WordSearch needed important assets for renderings & website
- Deliverables required high definition panoramic views for architectural planning, pricing & showroom display
SkyPan's' Approach:
Capturing 32 separate elevations
- Project began with consulting services to determine needs with WordSearch account managers
- SkyPan used exacting degree of production coordination to manage timing of all 360º panoramics in order to produce optimum lighting
- Using large unmanned aerial drone, SkyPan captured 32 separate elevations, all with 360º views at mid-day, sunrise and pre-sunset
- Post production digital manipulation provided enhanced files to WordSearch, Heller Manus and rendering specialists overseas.
Results:
Stunning assets for showroom
- SkyPan provided Wordsearch sales team with stunning showroom visual assets, all to exacting specs and highest aesthetic standards
- Creative agencies received SkyPan digital assets of extremely high quality, for use in suite of 3D/mobile/touch displays
- Wall display using actual views from individual unit on every floor including amenity levels
- Superb, ultra luxury marketing campaign, maintaining high-margin unit pricing