Client: Howard Hughes Corporation
Location: Honolulu, Hawaii
Goal: Positioning necessitated views from 10 positions across 6 separate lots
The Challenge:
Positioning necessitated views
- Howard Hughes Corporation was planning 6 residential towers to be called Ward Village in Honolulu, Hawaii to be built over 6 parking lots
- Positioning necessitated views from 10 positions across 6 separate lots to determine best placement, design, height & orientation of towers
- Expectations for deliverables: high definition panoramic views for architectural planning, pricing & large sales office monitor displays
- SkyPan was tasked with producing backplate renderings & 360º aerial view panoramics at sunrise, mid-day, pre-sunset & dusk up to 400’ AGL
SkyPan's' Approach:
Determine the most useful view study possible
- Project began with consulting services to determine the most useful view study possible with HHC development team in Honolulu
- SkyPan used exacting degree of production coordination to manage timing of all 360º panoramics in order to produce optimum lighting
- Using various unmanned aerial platforms with high resolution cameras, SkyPan captured 142 levels, all 360º views over 10 separate positions
- Post production digital manipulation providing enhanced files to multiple architects, marketing consultants and HHC development team
Results:
Superb, ultra luxury marketing campaign
- SkyPan provided HH development team with stunning showroom and visual assets, all to very exacting specs and highest aesthetic standards
- HHC received SkyPan digital assets of extremely high quality, for use in sophisticated suite of 3D/mobile/touch displays
- 80’ long monitor display with actual views from individual units of 6 residential towers including amenity floors and beauty pano imagery
- Superb, ultra luxury marketing campaign
- Achieved and maintained high-margin pricing of units
