Client: Greenland USA
Location: Los Angeles
Goal: Determine best placement, design, height & orientation of towers
The Challenge:
Delivering valuable assets within a very short time frame
- Greenland USA was planning 4 towers at the SW corner of downtown Los Angeles bordered by Francisco, W8th and 110 Harbor Freeway
- Positioning necessitated views from 4 positions across 4 acre site to determine best placement, design, height & orientation of towers
- Gensler Architects needed valuable assets immediately
- Expectations for deliverables: high definition panoramic views for architectural planning, pricing & showroom displays w/monitor walls
- SkyPan was tasked with producing backplate renderings & 360º aerial view panoramics mid-day, late afternoon & dusk, up to 520’ AGL
SkyPan's' Approach:
Client consultation to determine most dramatic views
- Project began with consulting services to determine the most dramatic view study possible with Elliman development consultants.
- SkyPan used exacting degree of production coordination to manage timing of all 360º panoramics in order to produce optimum lighting
- Using various manned and unmanned aerial platforms with customized cameras, SkyPan captured 65 separate elevations, all with 360º views,
- Post production digital manipulation provided enhanced files to creative agencies, Gensler and rendering specialists overseas.
Results:
Provided visual assets to very exacting specs and highest aesthetic standards
- SkyPan provided Elliman sales team with stunning showroom and visual assets, all to very exacting specs and highest aesthetic standards
- Creative agencies received SkyPan digital assets of extremely high quality, for use in highly integrated suite of 3D/mobile/touch displays
- Full wall display uses thru-window actual views from individual units of 3 residential towers and 1 hotel tower, including amenity floors
- Superb, ultra luxury marketing campaign
- Achieved and maintained high-margin pricing of units