10-ft-by-30-ft showroom display

Client: Time Equities & JK Equities
Location: Chicago
Goal: Providing full wall visual assets

The Challenge:

Scheduling shoot under optimal weather conditions

    • Time Equities & JK Equities planned to build a tall residential structure along Historic S Michigan Ave at 832’ with 74 stories
    • Expectations for deliverables: super high definition panoramic views to realize showroom display at 10-ft-by-30-ft using 28 seamless monitors
    • Sales priorities necessitated views for 14 daytime, 7 dusk, 3 sunrise
    • Sales plan also dictated for digital assets for seamless website, mobile & iPad interactivity
    • SkyPan was tasked with producing all backplate renderings both aerial and ground based using drones and manned helicopters
    • SkyPan contracted to produce aerial video and Gigapans for super high resolution murals at amenity floor levels.

SkyPan's' Approach:

Ascertained client needs

    • Ascertained client needs for marketing & sales of wide condo unit range
    • Project began with consulting services to determine the most dramatic view study possible with @properties development consultants.
    • SkyPan team studied Chicago weather patterns carefully to schedule production associated with interesting skies and excellent air clarity
    • SkyPan used exacting degree of production coordination to manage of all 360º in order to produce optimum lighting
    • Using various manned and unmanned aerial platforms SkyPan captured 21 separate elevations, all with 360º views, plus backplate context aerials and ground photography.
    • Post manipulation provided enhanced files to creative agencies, Jahn Architects and rendering specialists overseas.


Superb, ultra luxury marketing campaign

    • SkyPan provided @properties sales group with stunning showroom and visual assets, all to exacting specs and highest aesthetic standards
    • Creative agencies received SkyPan digital assets of extremely high quality, for use in of 3D/mobile/touch displays
    • Full wall with actual views from individual units of 74-story residential tower up to Penthouse
    • Superb, ultra luxury marketing campaign
    • Achieved and maintained high-margin pricing of units