Client: Time Equities & JK Equities
Location: Chicago
Goal: Providing full wall visual assets
The Challenge:
Scheduling shoot under optimal weather conditions
- Time Equities & JK Equities planned to build a tall residential structure along Historic S Michigan Ave at 832’ with 74 stories
- Expectations for deliverables: super high definition panoramic views to realize showroom display at 10-ft-by-30-ft using 28 seamless monitors
- Sales priorities necessitated views for 14 daytime, 7 dusk, 3 sunrise
- Sales plan also dictated for digital assets for seamless website, mobile & iPad interactivity
- SkyPan was tasked with producing all backplate renderings both aerial and ground based using drones and manned helicopters
- SkyPan contracted to produce aerial video and Gigapans for super high resolution murals at amenity floor levels.
SkyPan's' Approach:
Ascertained client needs
- Ascertained client needs for marketing & sales of wide condo unit range
- Project began with consulting services to determine the most dramatic view study possible with @properties development consultants.
- SkyPan team studied Chicago weather patterns carefully to schedule production associated with interesting skies and excellent air clarity
- SkyPan used exacting degree of production coordination to manage of all 360º in order to produce optimum lighting
- Using various manned and unmanned aerial platforms SkyPan captured 21 separate elevations, all with 360º views, plus backplate context aerials and ground photography.
- Post manipulation provided enhanced files to creative agencies, Jahn Architects and rendering specialists overseas.
Results:
Superb, ultra luxury marketing campaign
- SkyPan provided @properties sales group with stunning showroom and visual assets, all to exacting specs and highest aesthetic standards
- Creative agencies received SkyPan digital assets of extremely high quality, for use in of 3D/mobile/touch displays
- Full wall with actual views from individual units of 74-story residential tower up to Penthouse
- Superb, ultra luxury marketing campaign
- Achieved and maintained high-margin pricing of units
