Assets for ultra luxury marketing campaign

Client: Jay Paul Company
Location: San Francisco
Goal: Creating important assets for renderings & website

The Challenge:

Multiple elevations and times of day up to 800’ AG

    • Jay Paul Company was planning a luxury residential tower at 181 Fremont in San Francisco
    • Positioning necessitated views from multiple elevations and times of day up to 800’ AGL
    • Heller Manus architects and WordSearch needed important assets for renderings & website
    • Deliverables required high definition panoramic views for architectural planning, pricing & showroom display

SkyPan's' Approach:

Capturing 32 separate elevations

    • Project began with consulting services to determine needs with WordSearch account managers
    • SkyPan used exacting degree of production coordination to manage timing of all 360º panoramics in order to produce optimum lighting
    • Using large unmanned aerial drone, SkyPan captured 32 separate elevations, all with 360º views at mid-day, sunrise and pre-sunset
    • Post production digital manipulation provided enhanced files to WordSearch, Heller Manus and rendering specialists overseas.


Stunning assets for showroom

    • SkyPan provided Wordsearch sales team with stunning showroom visual assets, all to exacting specs and highest aesthetic standards
    • Creative agencies received SkyPan digital assets of extremely high quality, for use in suite of 3D/mobile/touch displays
    • Wall display using actual views from individual unit on every floor including amenity levels
    • Superb, ultra luxury marketing campaign, maintaining high-margin unit pricing